Google Adwords brought product upgrade for Doubleclick search!

For current users of DoubleClick search, or those even just thinking about taking it up as a multi-platform management solution, Google AdWords has this week announced some product upgrades which aim to offer “smarter, more intuitive bid management experience.”

Clearly, for all search marketers, bid optimisation is a vital aspect of search at scale, to help you meet your business aims. AdWords says that, in the last year and a half, the DoubleClick search team has worked to enhance its automated bidding tools, realising that this is the engine room of campaign performance.

Google AdWords says in a blog post: “We’ve built our bid optimisation platform from the ground up – since no two lines of code are identical. Our users have already noted some significant results, with nearly 90% experiencing notable improvements how their campaign performs, and half doubling their conversions at half the CPA.”

The new Performance Bidding Suite includes updates to the user interface (UI), new strategy options, and increased transparency in bid engine decisions. With our Performance Bidding Suite, you can:

• Soon find the right goal with a new user interface
• Enter your Target Spend goals simply
• Efficiently set default minimum and maximum bids for a strategy
• Exercise more advanced controls

AdWords says the Performance Bidding Suite also provides increased transparency into bid decisions and impact, giving strong insights into how different settings affect campaign performance. These settings can be tweaked as required.