Google Adwords: DoubleClick search team has brought the new Performance Bidding Suite!

Clearly, for all search marketers, bid optimization is a vital aspect of search at scale, to help you meet your business aims. AdWords says that, in the last year and a half, the DoubleClick search team has worked to enhance its automated bidding tools, realizing that this is the engine room of campaign performance.

Google AdWords says in a blog post: “We’ve built our bid optimization platform from the ground up – since no two lines of code are identical. Our users have already noted some significant results, with nearly 90% experiencing notable improvements how their campaign performs, and half doubling their conversions at half the CPA.”

The new Performance Bidding Suite includes updates to the user interface (UI), new strategy options, and increased transparency in bid engine decisions.

AdWords says the Performance Bidding Suite also provides increased transparency into bid decisions and impact, giving strong insights into how different settings affect campaign performance. These settings can be tweaked as required.