Google Adwords getting more Local in USA, Canada and nine other countries!Posted by on August 29, 2012 08:48 AM
Google added some new geographical targeting options in AdWords. The changes come as the company rolls out city-level targeting and location extensions to new countries.
In the US, the change means goodbye to metro area targeting and hello to designated marketing area (DMA) targeting, a means of delineating media markets trademarked by Nielsen.
In Canada, Google is introducing the ability to target by Canadian Postal Code FSAs, the first three digits of the postal code, which correspond to a certain geographic area.
Elsewhere in the world, AdWords will now have city and regional targeting capabilities in nine new countries. These include: Belgium (city), Bulgaria (region & city), Denmark (city), India (city), Ireland (city), Romania (region & city), Sweden (region & city), Taiwan (city), Vietnam (city).