Google revealed that during Olympics’ first week, mobile search on smartphones and tablets increased by 10 times!!Posted by on August 8, 2012 09:01 AM
The Olympics Games, London 2012, have had a huge impact on mobile searches. As per Google, people are using their tablets and smartphones to perform searches while the matches are being played before them. Spikes in searches during sporting events is not a new thing, the same has been observed during Super Bowl and other tournaments, and during Olympics’ first week, mobile search on smartphones and tablets increased by a huge 10 times the number as compared to the previous week.
Google said that people searched about who they were seeing on the TV screen or laptops on their smartphones.
Google also revealed that the searches were performed globally and here are the numbers that came up from different continents and countries of people performing searches on their mobile phones and tablets: Japan 55%, USA 47%, UK 46%, Australia 45%, Israel 37%, South Africa 24% and Brazil 11%.