Remodeling professionals are planning to invest more time and resources into Google AdWords!Posted by on August 18, 2012 08:46 AM
Between the recent US housing crisis and declining efficacy of traditional forms of advertising, it has been an interesting several years for home improvement professionals.
As the housing market continues to normalize, the demand for home improvement services has rebounded however many contractors are still scrambling to find the right blend of marketing tactics to keep up with an audience that is rapidly matriculating to the Internet and mobile.
To better understand the current and future state of home improvement marketing, BuildZoom conducted a survey of over 375 remodeling professionals.
According to the survey of remodeling professionals, Contractors expressed a high degree of interest in using Google AdWords. Nearly 40% of respondents reported they were planning to invest more time and resources into Google AdWords in the upcoming year, making it the most popular marketing application from a forward-looking perspective.