AdWords scripts are now to all advertisers around the world!

Google rolled out Adwords script in June this year in a limited release, and now announced that AdWords scripts are to all advertisers around the world. Google has also added the ability to run more complex scripts, use real-time data to manage campaigns and automate scripts with scheduling.

Google first announced AdWords scripts in June, in limited release. They’re designed to let advertisers use external inventory data to change bids or pause/unpause keywords, output account stats to a spreadsheet, and use stats trends to change keyword or ad group bids.

The scripts run in the Google Apps Script infrastructure, and can be used with Google Spreadsheets and URL Fetcher. They’re accessible via the Campaigns tab in “Automation” and “Scripts”.