Google Adwords introduced “Shared Budget” feature!Posted by on September 18, 2012 06:01 AM
Google announced a new Shared Budgets feature for AdWords, This feature lets advertisers establish a single daily budget shared by multiple campaigns, within one account.
According to Google, the feature makes it easier to match AdWords spending with how businesses allocate their marketing budgets.
Google Ads engineer Vidya Iyer explains, “Say you’re an outdoor furniture seller with a single line of products. You’re currently running three campaigns: a desktop search campaign, a mobile search campaign, [and] a remarketing campaign to reach people who have visited your site but didn’t convert. Your overall marketing plan allows you to spend $100 per day across your three campaigns. Without shared budgets, you’d next have to decide how to allocate the $100 daily AdWords budget across each of your three campaigns. Say you set a $60 daily budget for your desktop campaign, a $20 daily budget for your mobile campaign, and $20 to your remarketing campaign.
Using shared budgets allows automatic adjustments across campaigns, so you don’t have to constantly monitor and change individual campaign budgets throughout the day.”
To create shared Budgets: Log into the AdWords interface, then click Shared library, and select Budgets. Then follow the steps to Create a new shared budget!