Google Adwords rolling out Enhanched Sitelinks Worldwide!
Posted by on September 14, 2012 07:45 AM
Google has been testing a new layout with
expanded sitelinks for the ads that show up on top of the organic search
results and, surprisingly, the bigger ads with more links and more info
actually resulted in better clickthrough rates.
Goole is now starting to roll out the bigger ads to everywhere that AdWords is available.
"Early testing showed that enhanced sitelinks could make ads that appear above the organic search results even more useful. And they could lead to significantly higher clickthrough rates for an advertiser than regular 2-line and 3-line sitelinks," Google wrote.
Goole is now starting to roll out the bigger ads to everywhere that AdWords is available.
"Early testing showed that enhanced sitelinks could make ads that appear above the organic search results even more useful. And they could lead to significantly higher clickthrough rates for an advertiser than regular 2-line and 3-line sitelinks," Google wrote.
