Google’s study of mobile user behavior in the US!Posted by on September 28, 2012 12:17 PM
Recently Google did a study of mobile user behavior in the US titled: What Users Want Most From Mobile Sites Today.
This study has been undertaken by a market research firm Sterling Research and SmithGeiger in July this year; they interviewed 1088 adult smartphone users.
The study reveals that till date user experience has been dismal because 96% of the sites they visited were not suited for their mobile phone. And the survey added that people are 5 times more likely to bounce back from the site if it is not optimized for their smartphone. 79% users then keep searching for a mobile optimized site after coming across a mobile ‘unfriendly’ site.