Google’s study of mobile user behavior in the US!

Recently Google did a study of mobile user behavior in the US titled: What Users Want Most From Mobile Sites Today.

This study has been undertaken by a market research firm Sterling Research and SmithGeiger in July this year; they interviewed 1088 adult smartphone users.

The study reveals that till date user experience has been dismal because 96% of the sites they visited were not suited for their mobile phone. And the survey added that people are 5 times more likely to bounce back from the site if it is not optimized for their smartphone. 79% users then keep searching for a mobile optimized site after coming across a mobile ‘unfriendly’ site.