New targeting method on the Google Display Network!Posted by on September 17, 2012 09:57 AM
Google AdWords recently announced a new targeting method on the Google Display Network that allows advertisers to show ads based on certain demographic categories, such as age and gender. Advertisers will be better equipped to refine marketing messages and reach the right audience with the right ad by enabling demographic targeting.
Two years ago, Google launched demographic targeting in beta for the Google Display Network, and recently the company is expanding it to more advertisers.
The feature simply lets you show ads based on certain demographic categories like age and gender.
Google product manager Jon Krafcik said “Marketers have been getting great results. For example, Blue Nile used demographics in a campaign to reach potential engagement ring buyers and saw a click through rate of 10x higher than the U.S. national average for online display campaigns.”
“Demographic categories complement other AdWords targeting features, such as interest categories, remarketing and keyword contextual targeting,” added Krafcik. “The ultimate goal is to help you better refine your marketing message and reach the right audience with the right ad. For example, if you sell yoga gear and know that your core audience tends to be women between the ages of 25 and 34, you can set your campaign to show mostly to that audience, rather than showing your ads to people less likely to be interested in the product.”
The feature is now available in 39 countries within AdWords. It appears in the Display Network Tab as Age and Gender targeting, if it’s available in your area.