Google Adwords decided to bring back “Rotate Indefinitely” for everybody!

Google Adwords decided to bring back “Rotate Indefinitely” for everybody.

In blog post  the company said:

If you select “Rotate indefinitely” option for your campaign, we will show lower-performing ads about as often as higher-performing ads. For most advertisers, this may result in fewer, more expensive clicks and your ad appearing in a lower position. So we generally don’t recommend “Rotate indefinitely.” But the choice is yours.

If you previously requested to opt-out of the rotation changes, campaigns in your account that are set to “Rotate evenly” will be switched to “Rotate indefinitely” toward the end of October. For all new campaigns, you can select the option under Settings/Advanced settings.