Google Adwords now ready to track iOS downloads!

Google announced today that it has launched the ability to track iOS downloads that were driven by in-app display ad campaigns in AdWords. You could already track Android app downloads within AdWords, but this will make for a more complete experience for app marketers.

“Apps are a powerful way to keep your most loyal users engaged, and can also be a real driver of revenue for marketers big and small,” says Google product manager Morgan Hallmon. “When advertising apps, the key is to know what’s working and what’s not.”

Here is a webinar about understanding app users with Google Analytics: http://www.youtube.com/embed/Ek7gzJbMjN0