Google Adwords: who’s advertising the most in what categories!!Posted by on October 31, 2012 07:27 AM
In a win for small business, more people are clicking on Google ads and average prices are going down, according to an analysis of over $US1 billion in advertising spending.
American company Wordstream has delved into Google’s latest advertising data and the results are good news for SMEs – and they also deliver a key insight into who’s advertising the most in what categories.
State Farm took out the biggest advertiser spot for finance, the most expensive AdWords category, while Expedia, Amazon, AT&T and Best Buy have also been pinned as major spenders.
In the last quarter, says Wordstream founder Larry Kim, the average cost per click for ads has declined 16.5% for Google Search, and 18.2% for the Google Display Network.
And while click-through rates have declined, offsetting that is a large growth in ad impressions and clicks, up 21.6% for Google Search and 29.1% for the Google Display Network.
This simply means there are more people clicking through ads; which brings the price down. As Kim explains, this is a good move for small business as it opens up search marketing to new clients.