Google will focus on AdWords campaigns which don’t meet guidelines on relevancy, clarity or quality!
Posted by on October 15, 2012 06:22 AMTo encourage more quality PPC advertising, Google has updated its AdWords policy today (Monday, October 15). Under the change Google will focus on AdWords campaigns which don’t meet guidelines on relevancy, clarity or quality – with penalties for ads which don’t comply.
With this new policy update, PPC managers must ensure their AdWords campaigns comply with the guidelines to avoid potential penalties.
The policy update doesn’t really change the guidelines – and in the most part, is aimed at those sites which deliberately mislead searchers.
