Now Call Reporting is available in AdWords Express!Posted by on October 20, 2012 05:42 AM
Google just made it a lot easier for small businesses to track phone calls generated by their Adwords program.
Google is making its call tracking solution called “Call Reporting” available in AdWords Express, its simplified search marketing solution directed toward small businesses. For now this is US only and each completed call over 30 seconds costs $1.
With call reporting turned on, Google will replace a business’ phone number with a toll-free Google number. The calls are then forwarded to the business’ local number while Google collects data on these calls for future analytics.
For small businesses, this means that they can now easily track the performance of an important aspect of their ads that wasn’t previously accessible to them. In addition, this will also help businesses better evaluate the ROI of their AdWord campaigns.