Top result in organic listings gets 53% of clicks!Posted by on October 12, 2012 05:35 AM
According to a research by Compete.com titled – Seeing Between the Lines of the Search and the Click, the top result in organic listings gets 53% of clicks.
This research has been done by gathering the data of results pages 2011 Q 4 and reveals that SERPs include 85% organic and 15% paid listings and of these the top result gets the maximum – a huge 53% of clicks. While the second one gets 15% clicks and the number trickles down to a mere 9% for the third listing – 6% for fourth listing and 4% to the 5th listing.
This research can give a fresh view to webmasters on what really works on the SERPs.