Google introduced Display Benchmarks tool to give advertisers and agencies up-to-the-month access to its industry performance benchmarks for display advertising.
Display Benchmarks tool presents aggregated ad performance data that can be filtered according to variables such as click-through rates, ad interaction times, video completion rates, and other metrics. And it works across ad formats/sizes (including mobile), verticals, and regions.
Google introduced a new version of AdWords Editor. The latest version features more ways to make bulk changes to enhanced campaigns.
With the new version, you can:
In addition, keyword performance metrics in Display Network campaigns are available on the Keywords tab. Performance statistics by targeted location are available in the Locations tab; and, audiences, placements and topics stats in Editor now reflect the data you see in your AdWords accounts.
The next time you launch AdWords Editor, you'll see a prompt to upgrade to version 10.1. To learn more about upgrading.
Google officially launched Keyword Planner, which is the combination of the Keyword Tool and the Traffic Estimator into one tool, both of which will be sun setting about 60 days.
Keyword Planner also comes with some new features, including the ability to find new keyword and ad group ideas by “multiplying” keywords (combining two or more lists to generate new keywords). It will now let you target individual cities and regions within a country.
It also lets you add keyword and group ideas to a “plan,” which Google describes as a shopping cart of ideas that you can add to a current or new campaign.
Google rolling out big changes for the Google+ platform. The new Google Plus interface focuses more on photo and video content. It gives more importance to an improved visibility and inclusion of graphical objects on the page.
The home page for G+ now has up to three columns populated with individual cards for posts and pictures, and the social network can intelligently learn the content of those posts and automatically add related hashtags for you. Columns appear or disappear depending upon the size of your screen, and cards can be flipped to reveal editing options, or moved to suit users' aesthetic tastes.
Google recently announced an enhanced version of its popular Google Maps service, and now the company provided a glimpse of the future of Google Maps at the annual platform development events.
The new Google Maps will offer unique maps for each person that gets more relevant with every click, highlighting the things which matter the most.
Google revealed that they are testing new ways to show ads in the new Google Maps.
Google suggest the best way to have your ads seen by potential customers in the new Google Maps is to run search ads with location extensions and ensure to include search partners in your campaign network settings to appear on Google Maps.
The computers of the future will understand natural language and speak back to us, Google has suggested.
At the Google I/O conference, the company rolled out "OK, Google," which is a universal version of the Siri-style of conversational interaction. But instead of being solely on the phone, it will also work on your desktop via Chrome.
Google announced a redesign of its AdWords Express product, featuring clearer stats and graphs, a faster signup process, and a new real-time ad preview box. The changes are available starting today; just sign in and you can check them out.
Google says these changes are in direct response to customer feedback. The redesigned dashboard now lets you quickly glance to see how many views, clicks, and calls your ad generated. A pie chart breaks down your monthly spending while a line graph lets you track your results over time.
Google has announced smart content recommendations for your mobile website. The new feature is a mix of Google Search and Google+, that feed appropriate content on the basis of recommendations earned from social media service Google+.
The recommendations are on the basis of popular articles viewed by Google+ users and search authorship signals. In case you don't want to read further, all you need to do is tap the G+ option.
Google also talked about its plan to have more in Google+ content recommendations and Google+ Sign-in. It is also looking forward to add more than 50 companies who have already integrated Google+ Sign In to share their stories from Google I/O.
Google announced new changes to the AdWords terms and conditions for all countries and territories in the Asian Pacific region except China, Korea, Taiwan and India.
Advertisers will have 45 days to review and accept the new T&C. Your ads will be paused if you fail to accept them within the time period. Affected advertisers will see the new terms and conditions when signing in and can accept the new terms from that page. A full list of countries is here.
