Google announced
that it is adding app activities to web search results. The feature is tied to
the recently launched Google+ Sign-in Platform, which is an online identity
management feature that enables users to log into mobile apps and websites with
their Google account.
When users search for your app,
they often want to go deeper and see what in-app content fellow users find
interesting. Soon, when you will search for a site or an application on
Google.com, you will see all the popular and aggregate user activities on the
right side of the search results. For example; when you will search for
Fandango, you will see results of top movies among users. And by clicking on
the movie, you will be directed to its page on Fandago.
The feature is rolling out on
desktop search over the coming weeks and only with a limited number of apps at
first. Launch partners include: Deezer, Fandango, Flixster, Slacker Radio,
Songza, SoundCloud and TuneIn.