Kenshoo published its latest edition of the Kenshoo Global Search Advertising Trends report, updated through the 1st quarter of 2013.
The report examines performance of paid search marketing by analyzing campaign data associated with several billion dollars of ad spend managed through Kenshoo across global search engines.
The report found that, globally, search spending for Q1 2013 is up 15 percent year-over-year, while click-through-rates (CTRs) are up a very positive 62 percent. Total search spending in 2012 was up 32 percent from 2011.
On the other hand, the global average CPC dropped. At $0.39 in Q1 2013, it was at a five-quarter nadir, although it's not that far below the $0.41 CPC of Q1 of 2012.
For full report, please visit: http://www.kenshoo.com/searchglobaltrends