Google revamps Adwords Espress!

Google announced a redesign of its AdWords Express product, featuring clearer stats and graphs, a faster signup process, and a new real-time ad preview box. The changes are available starting today; just sign in and you can check them out.

Google says these changes are in direct response to customer feedback. The redesigned dashboard now lets you quickly glance to see how many views, clicks, and calls your ad generated. A pie chart breaks down your monthly spending while a line graph lets you track your results over time. 

Google announced smart content recommendations for your mobile website!

Google has announced smart content recommendations for your mobile website. The new feature is a mix of Google Search and Google+, that feed appropriate content on the basis of recommendations earned from social media service Google+.

The recommendations are on the basis of popular articles viewed by Google+ users and search authorship signals. In case you don't want to read further, all you need to do is tap the G+ option. 

Google also talked about its plan to have more in Google+ content recommendations and Google+ Sign-in. It is also looking forward to add more than 50 companies who have already integrated Google+ Sign In to share their stories from Google I/O.

Google announced new changes to Adwords terms and conditions!

Google announced new changes to the AdWords terms and conditions for all countries and territories in the Asian Pacific region except China, Korea, Taiwan and India.

Advertisers will have 45 days to review and accept the new T&C. Your ads will be paused if you fail to accept them within the time period. Affected advertisers will see the new terms and conditions when signing in and can accept the new terms from that page.  A full list of countries is here.

Google's Youtube announced paid subscription channels!

YouTube announced the launching of a pilot program that sees a number of its partners offering exclusive content behind a monthly fee.

YouTube, which is owned by Google, said the launch was part of an effort to enable "content creators to earn revenue for their creativity".

Under the pilot programme, a small number of content makers will offer the channels for subscriptions starting at $0.99 a month. Each of these channels will offer two weeks of free viewing before charges kick in and some will provide discounts for those who sign up for an annual subscription.

Google Shopping updating the feeds specifications!

Google Shopping announced that it will be updating the feeds specifications, which is a part of the new Google Shopping rollout that is based on the product listing ads. The changes will have an effect on the accounts globally.

Google is not making all the changes available at one but it wants to give enough time to merchants to adapt themselves to the changes before officially releasing them.

The change will take place on July 15 in the U.S. and September 16, globally. The enforcement for other accounts in the U.S., UK, France, and Germany will start on July 15 and on September 16, globally.

Here’s the complete list of Product Feeds Specification: http://support.google.com/merchants/bin/answer.py?hl=en&answer=188494#US

Google began rolling out Ad group level mobile bid adjustments!

Google announced that Ad group level mobile bid adjustments are now available in many Google AdWords enhanced campaign accounts, with more accounts being added.

Another change is that you can now set bulk bid adjustments for locations, dayparts and devices.

These new changes are also active through AdWords Editor, for those AdWords customers using the editor to create, edit and manage their AdWords ads.

These changes are being made in hopes that greater flexibility will increase CPC values when AdWords customers can easily increase bids on segments that are performing well for them.

YouTube Trends Map is here!

If you are wondering what the world is watching on YouTube, Now, with the YouTube Trends Map, it will be a matter of few clicks to get regional breakdowns of popular videos, filter videos on the basis of age demographics & gender, and do much more.

Currently, available just for the U.S., The Trends Map will let you know if the video you have shared on Facebook is popular in other parts of the country. Or the new viral video that you have produced has gained traction in the entire country.

Celebrate Mother's Day with Google!

Mother’s Day is quickly approaching and to help you out, Google announced that it has launched a special Mother’s Day page to help sons and daughters everywhere to plan an extra special day for their mothers.

The page includes a gift guide, a guide to local florists, and an offer to send a tech care package to help your technologically deficient mother get on the Internet so you can chat it up in a Google+ hangout.

Google will be hosting a number of events this week to share some ideas; they will be suggesting “creative ideas” to make this Mother’s Day “a day your mom won’t forget.” Google has also set up a Mother’s Day Guide Google+ community for people to share ideas and stories with each other.

Google analytics have rolled out real-time conversions tracking!

Google analytics have rolled out a new update to its analytics adding real-time conversions tracking a new segmentation UI.  These new features will let you see how many visitors on your website are converting and against what goals.

Real-Time Conversions shows all of the latest conversion for the last 30 minutes in real-time letting you see your conversions as they happen.

All the goals that are being tracked will be visible on the UI, irrespective of whether there have been any completions in the past half an hour. For rest of the real time reports, you need to click on a specific goal and the report will be automatically segmented. Basic filters are also applied to goals, which will enable you to analyze goal completions from specific location or any other dimension that you are interested in.

“Google Now” now available on iOS!

Google Now is a reflection of how the future of search will slowly and gradually change and will be different from its past. Google Now is a combination of search/web history, data, and context. It gives a lot of personalized information to users even if they haven't asked for it. The feature pushes information to people on the basis of their location and activities. It has more holistic understanding of the needs of users and delivers data in an informative & coherent way.

Google Now was exclusively available on Android devices running on Jelly Bean or higher OS versions. Recently Google has made Google Now available on iOS in a new update to the Search app for iPhones and iPads.

The app is available in the App Store.

Google Now is expected to come to Google’s Chrome browser, and possibly even the Google homepage in the future.