There is no doubt that Smartphone’s are changing the way we consume information and navigate through our lives. In an independent study by IPSOS OTX in 2011, 82% of Smartphone users notice mobile ads and 71% searched because of that advertising. The big news is that 9 out of 10 of the people that searched took some type of action as a result of that search.
Mobil advertising trends indicate that 2012 will continue to set new standards. Mobile marketers agree that the time is now to optimize your mobile website presence for both Proximity Marketing & Hyper Local Advertising
If you are trying to drive traffic into your local retail store, restaurant or entertainment venue, nothing works better than the hyper local search ads. Most Smartphone’s integrate the geo IP technology of the device (iPads and tablets included) with the search feature.
The advertising for mobile in Adwords also uses this information to display ads. Therefore your mobile ads are only served to users that are in a close proximity to your business if you have set up your mobile campaign properly.

