Google has released a checklist for advertisers to effectively run AdWords campaigns this Christmas. The checklist contains 4 main parts with multiple subparts under each section. The checklist allows you to ensure your bidding strategy is suitable, keywords are correct, and landing pages are optimized.
Here's the checklist:
- Efficient communication with your team
- Driving performance with the right strategies and messaging
- Contingency plans if things don’t go as you imagined they would
- Recognition and thank you.