Combining SEO With AdWords

Paid traffic is just one piece to the search marketing puzzle.  It's only a small fraction of the traffic available. A top free ranking can offer you far more.

Because of its positioning, a top free ranking attracts visitors who either don't look at the paid ads or don't click on them because they are looking for free information.

What's more, all of the traffic you get doesn't cost you a cent.  It's all profit.

This is why it's a good idea to at least have some type of focus on capturing free search listings. 

How can you do this?

Likely the easiest way is to create a blog.  These are great to use because they allow you to naturally and quickly capture search positions.  Just post quality content several times a week and over time, you grow your free search traffic.  Probably the best place to get started with a blog is http://www.WordPress.org.  

Other methods include:

• Writing and submitting articles to article directories, such as Ideamarketers.com or ezinearticles.com.  
• Writing and submitting press releases to PR news sites, such PRWeb.com.  
• Submitting quality content to social bookmarking sites, such as Digg.com. 
• Creating and submitting videos to YouTube.com and other video submission sites.  
• Creating lenses or hubs for Squidoo.com and Hubpages.com
• Submitting to as many high-quality directories or sites that accept your content as you can find.  There are countless sites out there that accept articles, videos, reports, or other content.  

When submitting to these sites, it's important that you include the keywords you want to get ranked for in the search engines.  Look for terms where there is not too much competition, but you are also likely to receive a good amount of targeted traffic.  For instance, if you were writing an article or a blog post and you were selling health supplements, then you might include specific supplement names in your title. You would not use a general term like "Improve health" as your title. 

There's a lot more to getting free search positions, but these tactics we've just talked about are a great place to start.  We'll talk more about optimizing for the free listings in the days to come and how this ties into your AdWords advertising.

Small to Large Advertising Agency needs to Utilize Google Adwords

Google Adwords is the largest PPC network on the internet. Millions of people click on Google Adwords everyday. Google Adwords are text-based ads that are displayed on the right side of Google organic search listings. For example, if a person is searching for Finance e-books, the search results page will display Adwords at the right side of the page. These Adwords describe the product you are offering. People click on it and visit the website. They buy the product and you make a sale.

The internet market is huge and millions of people use Google search engine to search related topics. Small and large advertising agencies need to utilize this medium to provide exposure to a product. To gain large exposure, internet is the best place. And Google Adwords can easily and effectively provide a lot of exposure.

Offline marketing needs a considerable amount of money to build a brand and gain market exposure. Google Adwords can be a cheap solution for many businesses. You pay only cents for a single click which is nothing compared to thousands of dollars worth of advertising in the offline world. Small and large advertising agencies can quickly and effectively market a product to millions of people through Google Adwords without spending large sums of money.

According to the statistics, a good Adwords campaign brings in 30,000 or more unique visits to the website each day. For 30,000 clicks, you have to pay in few thousand dollars. A successful Google Adwords campaign can easily give you a 200% ROI (Return on investment) whereas electronic and print media like newspapers, T.V commercials and other can suck in large sums of money and exposure you to a few thousand people. How much exposure do you get from people who don’t bother to read an ad in a newspaper? Google Adwords can bring in a lot of people to your website where you can instantly make a sale. If you have a brick and mortar business selling chocolates and confectionaries, you can setup a website and complete orders through courier services. People can instantly buy the chocolates and other confectionaries on a website using their credit cards. To bring people to your site, you need a well-executed internet marketing campaign. Google Adwords is accessible and cheap compared to other internet marketing techniques and strategies. You can instantly put an ad in front of hundred and thousands of people in a few minutes. Compare this to the traditional brick and mortar store where you have to spend a lot of money to inform people that you are offering best chocolates and confectionaries.

Large and small advertising agencies can benefit from Google Adwords immensely. It is cheap and affordable and it can bring in a lot of sales if executed in a professional manner. Consider putting your client’s product in front of hundreds and thousands of people in a few minutes and getting laser-targeted traffic in seconds. As you know that lots of traffic can bring in lots of sales; it is apparent that Google has the ability to display your ad in front of thousands of people and bring in quality traffic.