The computers of the future will understand natural language and speak back to us, Google has suggested.
At the Google I/O conference, the company rolled out "OK, Google," which is a universal version of the Siri-style of conversational interaction. But instead of being solely on the phone, it will also work on your desktop via Chrome.
Google announced a redesign of its AdWords Express product, featuring clearer stats and graphs, a faster signup process, and a new real-time ad preview box. The changes are available starting today; just sign in and you can check them out.
Google says these changes are in direct response to customer feedback. The redesigned dashboard now lets you quickly glance to see how many views, clicks, and calls your ad generated. A pie chart breaks down your monthly spending while a line graph lets you track your results over time.
Google has announced smart content recommendations for your mobile website. The new feature is a mix of Google Search and Google+, that feed appropriate content on the basis of recommendations earned from social media service Google+.
The recommendations are on the basis of popular articles viewed by Google+ users and search authorship signals. In case you don't want to read further, all you need to do is tap the G+ option.
Google also talked about its plan to have more in Google+ content recommendations and Google+ Sign-in. It is also looking forward to add more than 50 companies who have already integrated Google+ Sign In to share their stories from Google I/O.
Google announced new changes to the AdWords terms and conditions for all countries and territories in the Asian Pacific region except China, Korea, Taiwan and India.
Advertisers will have 45 days to review and accept the new T&C. Your ads will be paused if you fail to accept them within the time period. Affected advertisers will see the new terms and conditions when signing in and can accept the new terms from that page. A full list of countries is here.
YouTube announced the launching of a pilot program that sees a number of its partners offering exclusive content behind a monthly fee.
YouTube, which is owned by Google, said the launch was part of an effort to enable "content creators to earn revenue for their creativity".
Under the pilot programme, a small number of content makers will offer the channels for subscriptions starting at $0.99 a month. Each of these channels will offer two weeks of free viewing before charges kick in and some will provide discounts for those who sign up for an annual subscription.
According to a research by the National Retail Federation and BIGinsight: Consumer spending is forecast to be up 11 percent this year for Mother's Day, showing an average of $168.94 spent in celebration. The NRF 2013 Mother’s Day consumer spending survey was designed to gauge consumer behavior and shopping trends related to the Mother’s Day holiday.
The survey found 14.1 percent of shoppers this Mother's Day will spend more than $2.3 billion on electronics, up from $1.6 billion last year. Additionally, gift givers will splurge on a special outing, such as brunch or dinner ($3.5 billion), flowers ($2.3 billion), gift cards ($2.0 billion), clothing or clothing accessories ($1.7 billion), and personal service gifts, such as a day at the spa ($1.5 billion).
Google Shopping announced
that it will be updating the feeds specifications, which is a part of the new
Google Shopping rollout that is based on the product listing ads. The changes
will have an effect on the accounts globally.
Google is not making
all the changes available at one but it wants to give enough time to merchants
to adapt themselves to the changes before officially releasing them.
The change will take place on July 15 in the U.S.
and September 16, globally. The enforcement for other accounts in the U.S., UK,
France, and Germany will start on July 15 and on September 16, globally.
Here’s the complete list of Product Feeds
Specification: http://support.google.com/merchants/bin/answer.py?hl=en&answer=188494#US
Google announced that Ad group level mobile bid adjustments are now available in many Google AdWords enhanced campaign accounts, with more accounts being added.
Another change is that you can now set bulk bid adjustments for locations, dayparts and devices.
These new changes are also active through AdWords Editor, for those AdWords customers using the editor to create, edit and manage their AdWords ads.
These changes are being made in hopes that greater flexibility will increase CPC values when AdWords customers can easily increase bids on segments that are performing well for them.
If you are wondering what the world is watching on YouTube, Now, with the YouTube Trends Map, it will be a matter of few clicks to get regional breakdowns of popular videos, filter videos on the basis of age demographics & gender, and do much more.
Currently, available just for the U.S., The Trends Map will let you know if the video you have shared on Facebook is popular in other parts of the country. Or the new viral video that you have produced has gained traction in the entire country.
