Last year Google launched Remarketing with Google Analytics, to enabled advertisers to create sophisticated remarketing lists using Google Analytics’ 250+ dimensions and metrics. And now Google has announced deeper remarketing integration between AdWords and Google Analytics.
According to the announcement, a single set of tags can now power both Google Analytics and Dynamic Remarketing on the Google Display Network using the Google Merchant Center. Now, retailers can have access to detailed product level reporting and more power and precision for their remarketing campaign.
In a new “Webmaster Help” video, Google's Matt Cutts discusses optimizing for the mobile web.
He takes on this submitted question:
"Is there a way to tell Google there is a mobile version of a page, so it can show the alternate page in mobile search results? Or similarly, that a page is responsive and the same URL works on mobile?"
Google has announced that, on Tuesday, April 22, 2014 at 9am PT, Jerry Dischler, VP of Product Management for AdWords will share a brand new set of innovations with you live on the Inside AdWords blog.
Google says, "These AdWords innovations are the result of countless conversations we’ve had over the past year with advertisers, both large and small. Based on your feedback, hundreds of product managers and engineers worked hard to build these new products. Simply put, we built these new products for you."
Google has begun rolling out consumer ratings annotations in AdWords, a new format of search ad, that highlights data it gathers from its Consumer Surveys in their ads and can appear under Google’s regular text ads .
After beta testing with advertisers revealed that consumer ratings annotations increase click-through rates by an average of 10%, Google will begin rolling out the new search ad format over the coming days.
Last summer, Google started enforcing its new unique product identifier feed specification for Google Shopping. Now Google has announced that additional enforcement is on the way.
Now Google will begin to disapprove products with incorrect GTIN, MPN and brand identifiers and globally demote products with incorrect identifier_exists attribute.
Begin reviewing the warnings and disapprovals in the Data Quality and Data Feeds tabs of your Google Merchant Feed. Pending product disapprovals that show up as warnings now will eventually show as errors when the new enforcement takes effect.
Google confirmed that Google Places no longer supports multiple verified accounts for the same business location. Business owners can view the duplicate listing by signing in to Google Places for Business Dashboard. All the duplicate listings are marked under “You cannot update this listing because it has been marked as a duplicate of another.”
Google instructs that if you want to remove the duplicate listing all you have to do is:
Access the dashboard for the business you wish to remove.
Select the Gear icon.
Click on Remove this listing.
You can also use the Learn More link on your dashboard to request the current owner for administrative access of the listing or contact Google Support directly to restore your account's access to the listing.
Google has announced that they have redesigned the AdWords Express dashboard showing more colorful, useful and important charts and data. This is shown to AdWords Express advertisers when they login on their desktop or mobile device.
Google product manager Francisco Uribe, in the blog post, said, “Now you can see more details about how users interact with your website after clicking your ad by linking your Google Analytics and AdWords Express accounts. Once you connect your accounts, you’ll see a new card on the AdWords Express dashboard (as well as in your Analytics account).”
Earlier this week Google has added support for Shopping Campaigns to the AdWords API. Now The company has also announced that DoubleClick Search is getting beta support for Shopping Campaigns as well. This is part of the Doubleclick Search Commerce Suite.
Google says in a blog post that, "With this release, we’ve integrated AdWords’ streamlined, flexible workflows and powerful reporting tools for Shopping campaigns seamlessly with the DoubleClick Search platform.
Efficiently create and manage Shopping campaigns with faster workflow and automation tools” and “surface insights quickly with real-time, product-centric reporting.”