Google unveiled the new Google Wallet Card which is a physical card that you can use to pay for things using Google Wallet.
The card is free. If you have a Google Wallet account, you can get a card.
Google suggests that a friend could pay you back money you lent them using Google Wallet, and then turn around and use that money (via your Google Wallet Card) at the store to buy groceries. Just one example of where this card could come in handy.
The card can be used anywhere in the U.S. (so far) where MasterCard is accepted.
The head of Google's Webspam team Matt Cutts has published a post on his personal blog, asking for feedback on how Google can improve the Webmaster Tools in the coming year.
The Google Webmaster console allows webmasters to verify their website and also send alerts, when a manual webspam action is taken against the site. In the recent months, Google has improve the way it used to alert users about website security issues by adding videos & resources to help webmasters, in case their website is hacked. Improvements have also been made on how a site owner can view the backlink pointing to his site.
Matt in his blog post has also pointed out that the team has spent hours in doing Google+ Hangouts for websites and has published 500 webmaster videos to help the site owners. He has also thrown an entire list of possible suggestions
The post’s comments from Webmasters are already in the hundreds, so Google will certainly have plenty of ideas to work with.
Google AdWords team in a Google AdWords Help thread said, "Today we announced the worldwide launch of Google Partners – a platform for the digital marketing community that helps businesses and agencies grow and thrive together. Google Partners replaces Agency Edge, Google Certification Program, and Engage for Agencies by taking the best they had to offer and adding new resources – all in a clean, simple interface".
In a recent webmasters help video Google’s head of search spam, Matt Cutts, discussed the Disavow Links tool, and whether or not it’s a good idea to use it even when you don’t have a manual action against your site.
Matt Cutts takes on the following question:
"Should webmasters use the disavow tool, even if it is believed that no penalty has been applied? For example, if we believe ‘negative SEO’ has been attempted, or spammy sites we have contacted have not removed links."
Google is testing a new pilot program in the US and Canada. According to a post in the Google AdWords Discussion Forums, advertisers can contact an AdWords online specialist via a video call by signing into their AdWords account and clicking the “Video Call” option from the “Contact Us” menu on the Help page.
Advertisers are instructed to describe their issue “briefly” and click the “Start a video call” link. While waiting to be connected to a specialist, users will be able to see where they are in the queue.
Google has announced that their AdWords Bid Simulator tool has a new feature that can estimates conversions in addition to impressions and clicks to show you how bid changes impact conversion volume and values.
Google says the more conversion history and conversion volume in your account, the more accurate the estimates will be. You’ll want to have conversion tracking set up and stable for at least two weeks before using the bid simulator conversion estimates for volume or values.
Google also created a new help document on how to estimate your results with bid simulators.
Google has released a new video, where Google's Developer Programs Tech Lead, Maile Ohyeof discusses how to build an organic search strategy for your company.
In under fifteen minutes, she discusses about understanding searcher persona workflow, determining company and site goals, auditing your site to best reach your audience, execution, and making improvements.