Google announced that it has acquired spider.io, an ad fraud-fighting technology company. Google will include this technology in its video and display ad products as a complement to measures it has already taken.
In a blog post Google VP of Display Advertising Neal Mohan said, "Advertising helps fund the digital world we love today -- inspiring videos, informative websites, entertaining apps and services that connect us with friends around the world. But this vibrant ecosystem only flourishes if marketers can buy media online with the confidence that their ads are reaching real people, that results they see are based on actual interest. To grow the pie for everyone, we need to take head on the issue of online fraud."
Google’s long-term goal is to improve metrics used by advertisers and publishers to determine the value of digital media, and give them a “cleaner picture” of which campaigns are performing the best.
Google has announced a new feature that adds Google Analytics information to the dashboard of your organization's Google+ page.
If your business' Google+ page links back to your website and the website uses Google Analytics, a Google+ card will appear in the dashboard. It will show number of new visits, pageviews, and unique visitors for the site that is linked to the page. The data will be available for 30 days of visits and also include the percent change from previous 30 days period.
This feature is only available on individual Google+ company pages, not personal pages.
The updates which is on a post on the Google Product Forums, Under “Business Name,” says:
" Your title should reflect your business’s real-world title.
In addition to your business’s real-world title, you may include a single descriptor that helps
customers locate your business or understand what your business offers.
Marketing taglines, phone numbers, store codes, or URLs are not valid descriptors.
Examples of acceptable titles with descriptors (in italics for demonstration purposes) are “Starbucks Downtown” or “Joe’s Pizza Delivery”. Examples that would not be accepted would be “#1 Seattle Plumbing”, “Joe’s Pizza Best Delivery", or “Joe’s Pizza Restaurant Dallas”.
Google has announced that the new Google Maps which has been around since May in preview mode, is finally leaving preview, and is about to be available to everyone around the world.
Google Maps VP Brian McClendon says, “With any product redesign, there may be bumps along the road. We’re hoping that you’re as excited as we are to navigate uncharted territory in pursuit of the perfect map. As always, we want to hear what you think as we work to improve the new Maps over time.”
Google introduced Shopping campaigns back in October to a limited number of advertisers. which a new kind of product listing ad campaign: shopping campaigns. Google has announced on Tuesday that these are now available to all advertisers around the world.
The campaign type is designed to let advertisers manage and promote products, and browse their inventory directly in AdWords.
With the announcement, Google also put out videos on setting up, optimizing and getting the most out of Shopping Campaigns.
Matt Cutts, Google's head of Search Spam In a recently released Webmaster Help Video talks about a day in the life of someone on the webspam team.
Cutts posted the video in reply of a user question, " What is a day in the life of a search spam team member like? What is the evolution of decisions in terms of how they decide which aspects of the search algorithm to update? Will certain things within the algorithm never be considered for removal?
In the video, Matt explains about the manual and engineer spam fighters at Google.
Google’s Matt Cutts in one of his latest “Webmaster Help” video, answered a user question: " Should I correct the grammar on comments to my WordPress blog? Should I not approve comments with poor grammar? Will approving comments with grammar issues affect my page’s quality rating?"
A lot of people have probably wondered, particularly since Google launched the Panda update in 2011: how do the comments on your blog affect how Google sees the quality of your pages?
Google in a recent webmaster central blog post offered some advices to its users on implementing a search-friendly version of infinite scroll.
Google pointed out on the post that, “When it comes to delighting Googlebot, however, that can be another story. With infinite scroll, crawlers cannot always emulate manual user behavior–like scrolling or clicking a button to load more items–so they don’t always access all individual items in the feed or gallery. If crawlers can’t access your content, it’s unlikely to surface in search results.”
To overcome this problem Google suggested to make sure you or your CMS creates a paginated series to go along with the infinite scroll, as Google demonstrates in the post.
Google Search Appliance (GSA) gives businesses a simple way to search all their content. Now Google has launched a major update to the Google Search Appliance with version 7.2, making it even easier to find documents, organize your data and let your team focus on what really matters: getting things done.
Google product manager Brent VerWeyst described the update as an extension of the capabilities added to the GSA with the 7.0 release in October, 2012. Chief among those is universal search, "the belief that our users want to be able to search any content from any device securely," said VerWeyst.
Universal search assumes the ability to crawl and index many different content repositories. The 7.2 release implements that concept through the introduction of a new framework for connecting to third-party content sources, GSA Connectors 4.0. "We've completely rearchitected how the GSA connects to these third-party content sources," said VerWeyst.
Google has announced on Google+ that Google Analytics is rolling out a new design for their navigation and sidebar.
Google Analytics has pointed out on their announcement that, "Some of you may have noticed a shiny new nav and sidebar inside of Analytics. If you're not seeing it yet, you will over the next few weeks. We think this is a simpler and more beautiful way to present your reports, dashboards and will make your analysis easier and faster. See a quick preview below."