We live in a multi-device world, and if you're still focused on improving your visibility, traffic, and conversions solely for desktop users, you're losing a great opportunity. This gap, coupled with the fact that you're probably staying behind your competitors and unconnected with your audience, is not great for business.
Mobile search is booming. It's already driving important multi-channel conversions.
This Thursday, Google will discuss strategies and best practices for measuring customer behavior, and also will look at how Google Analytics and other Google tools can help you measure and respond to the evolving customer journey.