If 2012 is anything like 2011 has been, the world of internet marketing is sure to be yet another rollercoaster, especially as Google continues to integrate Google+ into its products and its search results. As a local business, you need to be ready to act and to adapt. By having a strong foundation and focusing on your core efforts, you will have some wiggle room in the long run if you can’t act instantaneously.
Also, it’s no surprise that mobile is becoming more popular as more people purchase and use smart phones and tablets at home and on the go. If you are a local business that see’s a lot of local foot traffic, such as a restaurant, hotel, or similar service, now is the time to hop on the mobile bandwagon.
