According to a research by the National Retail Federation and BIGinsight: Consumer spending is forecast to be up 11 percent this year for Mother's Day, showing an average of $168.94 spent in celebration. The NRF 2013 Mother’s Day consumer spending survey was designed to gauge consumer behavior and shopping trends related to the Mother’s Day holiday.
The survey found 14.1 percent of shoppers this Mother's Day will spend more than $2.3 billion on electronics, up from $1.6 billion last year. Additionally, gift givers will splurge on a special outing, such as brunch or dinner ($3.5 billion), flowers ($2.3 billion), gift cards ($2.0 billion), clothing or clothing accessories ($1.7 billion), and personal service gifts, such as a day at the spa ($1.5 billion).

