Having changed the overall look and layout of sitelinks a number of times over last few years, Google is now rolling out a new change to the existing one-line sitelinks appearing under a search result.
As confirmed by a Google spokesperson, this change is currently being rolled out and will be reflected everywhere within a week. The change is only minor with a small arrow showing on the left side of the sitelinks.
2012 seems to be the year to push Google Plus.
As with most social networks you can create a business page to help your company connect with users. Similar to Facebook and Twitter, you can promote your page and build up a list of premium members who have tremendous remarketing value.
The network also gives you the opportunity to operate live video streaming and hangouts with your target audience. This can be a very useful way to interact with your target audience and deliver real time video content. For example, a company could host video chats with employees or industry experts.
Once you have your page setup it is worth linking it to your AdWords account. Linking the two will make sure all +1s from your Page, website, ads and search results get tailed together to appear as a single total. This can help your AdWords account stand apart from competitors because consumers will see all the recommendations your company has received, whether they are looking at an ad, search result or your page.
Successful AdWords campaign operates on fine margins. A slight increase in Click-through-Rate, Conversion Rate or Quality Score can make all the difference. Tests have been carried out which suggest social extensions have the potential to improve the performance of your ads.
Early last month, Google announced a new Adwords extension named "social extensions", which appears to be another hybrid of two platforms; just as Adwords Express combined PPC and local search.
The latest Google Adwords social extension seeks to improve the paid search experience by leveraging +1 data through the Google+ network. By displaying the +1 results for an ad, Google hopes to combine social influence with paid search results.
Social extensions work by allowing users to share their +1's across their Adwords campaigns and Google+ Page. By allowing this information to be shared across both systems allows advertisers to leverage recommendations to increase their reach and influence customers.
Currently, all Adwords ads displayed on Google or the Display Network include a +1 button.
For more information on social extensions, visit the AdWords Help Center
AdWords has been allowing PPC advertisers to directly collect user's email addresses. Google have now confirmed that they will be running an expanded trial of lead generation through email collection. This format co exists for daily deal providers such as Snap deal, which asks for the user current city, presumably to target the user with deals specific to his city.
Google spokesperson said, “This ad form is still in testing phase, but our team is getting a lot of interest from advertisers and we've been slowly expanding the trial over recent months. These ads help business gather new leads and enables users to easily get relevant information and ask for quotes.”
This facility is a pay per lead collection. All PPC ads will be accompanied by an input box, asking users for their email id along with name. There is also a “Privacy” link next to email submission box that informs user that their information will be passed onto the advertisers. When user enters a valid email id, it is then passed on to the advertiser. Once the advertisers receive the email id of prospective clients, they are free to contact them over emails, pitching their product or service at the more personalized level.
Google AdWords have all the tools you need to get started on a video campaign.
With Google AdWords for video, you can more easily connect with your customers through online video ads. Combining the emotional engagement of video with the science of online advertising, this feature within AdWords allows advertisers to use a dynamic, auction-based system to place and manage ads on YouTube, and only pay for video views.
Advertisers get a system that is built specifically for video to help you best take advantage of the opportunity in online video. Advertisers can quickly create a single campaign from a selection of video assets and pay only for an actual video view (not an impression) using TrueView video ads. Advertisers can also see who's viewing your video, how long they're watching it and what other actions they take, in the same system where you run search advertising and other online campaigns, Google AdWords. And since it's powered by YouTube, you'll benefit when viewers of the world's #1 video destination can more easily discover, share and enjoy your content.
Since the launch of Google’s PPC (‘Pay-Per-Click’) advertising network, ‘AdWords’, countless reporting features have been added to the platform to give advertisers as much insight as possible into exactly what kind of traffic they’re getting. One of the more recent features to be added to the platform is the “Dimensions” tab.
In a nutshell, the ‘Dimensions’ tab allows users to break down their traffic data in various ways such as the time of day their ad clicks occurred, which search queries triggered their ads to show, the geographical location of their visitors and much more. This sort of transparency is what separates AdWords from most other marketing channels, and the information provided can be used to make intelligent changes to your campaign which results in significant increases in conversion rates.
Google announced a new application, a Python script that lets you download all your search queries available from Google Webmaster Tools.
Google is offering this for two reasons:
(1) They don't have the ability to download search query data via the Google Webmaster Tools API - yet.
(2) They removed about 10% or so of the search queries that show in your analytics when moving to SSL search.
To see details on how this script works, please go to the Google Webmaster blog.
Recently, Google integrated Google+ into AdWords . Now they have launched another ad extension beta for promoting offers/coupons for brick-and-mortar or online stores – Offer Extensions. This new feature allows you to attach coupons, discounts, rebates and more to your ads – integrating Google Offers into AdWords.
As expected, these extensions are reserved for high-quality ads that display above the search results. They will be shown to both desktop and mobile users with full internet browsers.
Now, users have a more direct path to conversion and advertisers have a great, new opportunity to promote their product or service.
AdWords releases new pay-per-click ads that include an email sign-up box. This lead generation form can be for offers, coupons, discounts, and a thousand more reasons, but it’s simply an easier way for companies to generate massive email lists to spam.
There are some perks to this setup helping some companies get leads quicker and easier without visitors having to actually go onto their domain and find out the website is junk. Many companies cannot produce quality landing pages and this can help improve their conversions.
This style of ad can also be seen in the side bar, just depending on the bid amount or daily budget for rankings. What Google has changed, it the option of the user to enter their email or not.
