Google analytics have rolled out real-time conversions tracking!

Google analytics have rolled out a new update to its analytics adding real-time conversions tracking a new segmentation UI.  These new features will let you see how many visitors on your website are converting and against what goals.

Real-Time Conversions shows all of the latest conversion for the last 30 minutes in real-time letting you see your conversions as they happen.

All the goals that are being tracked will be visible on the UI, irrespective of whether there have been any completions in the past half an hour. For rest of the real time reports, you need to click on a specific goal and the report will be automatically segmented. Basic filters are also applied to goals, which will enable you to analyze goal completions from specific location or any other dimension that you are interested in.

“Google Now” now available on iOS!

Google Now is a reflection of how the future of search will slowly and gradually change and will be different from its past. Google Now is a combination of search/web history, data, and context. It gives a lot of personalized information to users even if they haven't asked for it. The feature pushes information to people on the basis of their location and activities. It has more holistic understanding of the needs of users and delivers data in an informative & coherent way.

Google Now was exclusively available on Android devices running on Jelly Bean or higher OS versions. Recently Google has made Google Now available on iOS in a new update to the Search app for iPhones and iPads.

The app is available in the App Store.

Google Now is expected to come to Google’s Chrome browser, and possibly even the Google homepage in the future.

Google adding app activities to web search results!

Google announced that it is adding app activities to web search results. The feature is tied to the recently launched Google+ Sign-in Platform, which is an online identity management feature that enables users to log into mobile apps and websites with their Google account.

When users search for your app, they often want to go deeper and see what in-app content fellow users find interesting. Soon, when you will search for a site or an application on Google.com, you will see all the popular and aggregate user activities on the right side of the search results. For example; when you will search for Fandango, you will see results of top movies among users. And by clicking on the movie, you will be directed to its page on Fandago.

The feature is rolling out on desktop search over the coming weeks and only with a limited number of apps at first. Launch partners include: Deezer, Fandango, Flixster, Slacker Radio, Songza, SoundCloud and TuneIn.

Display Remarketing from Search Ads now available to all DoubleClick Search customers globally!

Google announced that display remarketing from search ads is now out of beta, and is available to all DoubleClick Search customers globally.

Display remarketing from search ads allows advertisers to use insights from paid search clicks to remarket to audiences across ad exchanges via DoubleClick Bid Manager, or the Google Display Network (GDN) -- all with a seamless, tagless workflow. 

Here is a brief video that provides a visual explanation of how it works:

  

Learn with Google: How to use Enhanced Campaigns Upgrade Center for AdWords!

Recently Google announced the launch of the Enhanced Campaigns Upgrade Center for AdWords, which is in the process of rolling out.

Now Google released a tutorial on how to use the Upgrade Center ahead of the transition date.

“In order to take advantage of the powerful bidding tools, smarter ads, and advanced reporting that come with enhanced campaigns, you need to start by upgrading your campaigns,” Google says.

The video discusses how to use the tool to upgrade and merge legacy campaigns.

 

Google gained Media Rating Council (MRC) accreditation for Active View!

Google gained Media Rating Council (MRC) accreditation for its viewability measurement solution, Active View, which it introduced last year.

With Active View, advertisers will be charged only for impressions that meet the IAB’s proposed viewability standard of at least 50% on screen for one second or longer.

Google says it will be building the viewability standard into products for both advertisers and publishers. Active View reporting will be available on the Google Display Network (GDN) and in DoubleClick for Advertisers and DoubleClick for Publishers this year.

Marketers intuitively believe that consumers will more likely click on a viewable ad, but Google now has the data to back up the assertion by comparing ads by the number of seconds they appeared on screen and found on the Google Display Network (GDN).

Google Adwords support launched Screensharing to assist you more efficiently!

Google Adwords Support Forum announced the launch of Google Screensharing to help you reveal your display screen with the Google AdWords help staff.  This way the AdWords support rep can show you things on your screen and help you with your issues.

 

Google Analytics introduced “Customer Journey to Online Purchase!”

Google Analytics has launched a new tool, the Customer Journey to Online Purchase.

The analytics is assumed to be a new benchmarking tool that will provide marketers insight into different elements that impact a single campaign. 

According to Google’s announcement, the benchmark report identifies how the purchase path differs between industries. Google encourages analytics users to compare their data with relevant industry benchmark data to determine how different channels influence conversions and to see what their industry’s average path to purchase looks like.

Google introduced new tools for display ads!

Display planner is a tool in your account that provides targeting ideas and estimates to help you plan a Display campaign that you can later add to your AdWords account.

Display Planner is part of AdWords, so with one click you can add your plan directly to your account, or download to share it. Display Planner will be available in the Tools & Analysis menu, and will be rolling out to the US over the course of this week, and globally in the next few weeks.  

New upgrade center for upgrading AdWords accounts to Enhanced Campaigns!

Google announced the launch of a new upgrade center for upgrading AdWords accounts to Enhanced Campaigns.  Accessible from the left-hand navigation bar on the Campaigns tab, the upgrade center lets advertisers managing several campaigns perform bulk upgrades to multiple campaigns simultaneously and merge selected campaigns in a few simple steps. The center lets advertisers upgrade several campaigns at once and merge them together.

In a blog post, Google explains how to use the tool:

The upgrade center will roll-out to advertisers over the next few weeks.