Earlier this week Google has added support for Shopping Campaigns to the AdWords API. Now The company has also announced that DoubleClick Search is getting beta support for Shopping Campaigns as well. This is part of the Doubleclick Search Commerce Suite.
Google says in a blog post that, "With this release, we’ve integrated AdWords’ streamlined, flexible workflows and powerful reporting tools for Shopping campaigns seamlessly with the DoubleClick Search platform.
Efficiently create and manage Shopping campaigns with faster workflow and automation tools” and “surface insights quickly with real-time, product-centric reporting.”