Google on The Importance of Online Reviews!

As part of the “Friday 15″ series for small business owners, Google has shared a video discussing the importance of online reviews.

It features Whitney Lemon from Google’s’ “Get Your Business Online” team and Cody Julian, the associate marketing manager at Google Fiber.

According to a study Julian cites, seventy percent of Americans say they look at product reviews before making a purchase decision.

Here is the video:

 

Google AdSense announced enhanced services to give publishers more control!

Google AdSense announced enhanced services intended to give publishers more control over the ads Google delivers to their websites.

In a post, product manager Dan Stokeley wrote on the AdSense blog, the updates are in the ad review center. Publisher users can now see ads delivered to their sites via all available types of targeting and review them before they go live.

While the ad review center used to group together certain ads for the publisher’s once-over, now they’re broken down on an ad-by-ad level. If you’ve specified types of ads you might want to block, those ads will appear highlighted in the review center, Stokeley explained. The process of selecting ads to block is now just a click-and-drag one.

Top 10 AdWords Buzz Posts

We now have well-over a hundred posts stuffed full of valuable free content inside AdWords Buzz.  As a result, a lot of good stuff gets lost in the mix.  So, in this post, we're going to cover the top 10 posts and what each is about.

This post is great for new visitors and regular ones alike.  Regular ones can catch-up on missed posts and it's a great starting point for those who are new.

Let's begin:

1. Where To Start If You're Completely New To Google AdWords -- This gives the first steps to begin tackling AdWords the smart way, instead of the costly way.
2. How To Choose Keywords That Make You Money -- How to research and choose keywords that those likely to buy are typing-in.
3. Beyond AdWords:  Preparing For The Eventual Storm -- Why AdWords is a smart investment, but shouldn't be your only one.
4. How To Set-Up Your First Website Optimizer Campaign -- Step-by-step how to get started optimizing your landing pages.
5. 7 Landing Page Tips To Boost Conversions -- Keys to help you optimize your landing page.  
6. Uncovering Winning Ad Forumulas -- Why killer AdWords ad formulas are right under your nose and you don't have to reinvent the wheel.
7. 3 Advanced Ad Writing Keys -- Three tips to create AdWords ads. 
8. The Magic of Research -- Why you need to research your AdWords market and how to go about doing it.
9. The Overlooked Content Network -- How to use the content network.
10. Maximize Your AdWords Profits With A Follow-Up E-Mail Series -- How to use email marketing to boost your ROI.

Keep in mind, these posts are just a tip of the iceberg.  We've also covered, Google Analytics in-depth, have given a lot more strategies for boosting your landing page conversion rates, covered local business advertising, and much more.  Check-out the categories on the right for more.