Only 1 out of every 10 blogs implemented Google Authorship property!

A recent study by Conductor shows that only 9% of technology blogs have fully implemented the authorship, rel=author, attribute fully on their site. That is less than 1 out of every 10 blogs.

This is somewhat shocking because:

* These are technology blogs that should know about the feature and

* It is shown to increase the click through rate from the Google search results to the web site. A higher click through rate leads to more ad impressions, which leads to more revenue for these technology blogs.

We’ve seen reports of authorship increasing click through rate by 30% to 150% or more.

The survey found 9% have ‘completely’ implemented rel=author by both adding the tag to their website and pointing to the author’s Google + account. An additional 3% had implemented the rel=author tag, but ultimately did not link to the author’s Google+ account.

ValueTrack: Got new parameter To Help Advertisers Track Ads Better!

Advertisers who use third-party tracking software, have long known the benefits of adding parameters to the destination url’s of their ads to identify exactly where their visitors are coming from.

This feature is known as ValueTrack and now Google have announced a small update to ValueTrack.

In a blog post http://adwords.blogspot.com/ they said:

“With the new additional ValueTrack parameter we’ve recently added, {adposition}, you can now see the position on the page that your ad appeared in.

starting now, your destination URL can include the {adposition} parameter. The {adposition} parameter works for search campaigns and google.com. Here's a quick example of how you might use this parameter:

Let's say you have a search campaign. If your website is www.example.com, you can use the new and existing ValueTrack parameters in your AdWords campaign to set the destination URL to: http://www.example.com/?adpos={adposition}.

When you receive a click, your display URL will show in your logs with the ad position replaced with values such as:

• “1t2” = page 1, top, position 2
• “1s3” = page 1, side, position 3

In cases where we cannot return this info (e.g. Display Network), we will show “none”.

Here are examples of what you may see in your logs:

• http://www.example.com/?adpos=1t2
• http://www.example.com/?adpos=1s3
• http://www.example.com/?adpos=none

To learn more about all of the ValueTrack parameters and see additional examples, visit the AdWords Help Center. “