Advertisers who use third-party tracking software, have long known the benefits of adding parameters to the destination url’s of their ads to identify exactly where their visitors are coming from.
This feature is known as ValueTrack and now Google have announced a small update to ValueTrack.
In a blog post http://adwords.blogspot.com/ they said:
“With the new additional ValueTrack parameter we’ve recently added, {adposition}, you can now see the position on the page that your ad appeared in.
starting now, your destination URL can include the {adposition} parameter. The {adposition} parameter works for search campaigns and google.com. Here's a quick example of how you might use this parameter:
Let's say you have a search campaign. If your website is www.example.com, you can use the new and existing ValueTrack parameters in your AdWords campaign to set the destination URL to: http://www.example.com/?adpos={adposition}.
When you receive a click, your display URL will show in your logs with the ad position replaced with values such as:
- “1t2” = page 1, top, position 2
- “1s3” = page 1, side, position 3
In cases where we cannot return this info (e.g. Display Network), we will show “none”.
Here are examples of what you may see in your logs:
- http://www.example.com/?adpos=1t2
- http://www.example.com/?adpos=1s3
- http://www.example.com/?adpos=none
To learn more about all of the ValueTrack parameters and see additional examples, visit the AdWords Help Center. “
