Buying AdWords is an effective way to ensure your business makes easy money from online ads. They're a sure-fire way to bring in new business as long as you use the right words.
But last week, eyewear retailer Specsavers found itself in court against a Canadian firm, accusing Coastal Contacts of engaging in misleading or deceptive conduct after the company allegedly ran advertisements on results pages where users searched for the words "contacts" and "SpecSavers".
You need to be extremely careful with your AdWords. You can encroach on others' territory and find yourself in some real legal trouble.
Try and make as much money as you can, but be careful not to step on any other business's toes, especially when using another company's name.

